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_MF PEN

A capsule shaped by memory. With Degli Uberti, we created the Exact Shirt Exclusive — 14 pieces cut from a rare deadstock fabric, selected from archival rolls. The entire project was built around the idea of Italian seaside Sundays in the ’80s and ’90s: striped umbrellas, long lunches, family warmth, and slow time. We shaped this feeling into a visual and tactile experience — from fabric sourcing to storytelling, from imagery to digital presence. Every detail, from campaign to communication, was crafted to evoke nostalgia with clarity and style. Moments that won’t come back, but that we carry — light-hearted, sun-drenched, a little bittersweet.
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Play

_MF PEN

A capsule shaped by memory. With Degli Uberti, we created the Exact Shirt Exclusive — 14 pieces cut from a rare deadstock fabric, selected from archival rolls. The entire project was built around the idea of Italian seaside Sundays in the ’80s and ’90s: striped umbrellas, long lunches, family warmth, and slow time. We shaped this feeling into a visual and tactile experience — from fabric sourcing to storytelling, from imagery to digital presence. Every detail, from campaign to communication, was crafted to evoke nostalgia with clarity and style. Moments that won’t come back, but that we carry — light-hearted, sun-drenched, a little bittersweet.
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