The final chapter of ARCH‑ETYPE closes with Merely Made, with whom we developed The Rational Shirt — a cropped-fit denim shirt with dart construction, designed to enhance volume and occupy space with intention.We handled concept, creative development, activation and seeding, building a visual narrative that included a dedicated piece by Alex Arambru — artist, painter and tattooer — created as part of the artistic dialogue around the shirt.The video was entrusted to Violeta Vizuete, selected for her visual sensibility.A precise project, where every element speaks only when needed.