Lownn signs the first chapter of ARCH‑ETYPE with the Walkman Pant — a piece with precise tailoring, modern volumes and a minimal pattern with quiet depth, built to move across different registers. We took care of concept, creative direction, activation and seeding, with Rhizome, an independent listening bar, setting the stage for the campaign. The drop was amplified by I CLEMENTI’S, a voice that naturally fits the tone of the project. A clean result, shaped through clarity and shared intent.