Two helmets. Two identities. To launch the new season, we crafted a dedicated photoshoot for Shoei’s latest models, highlighting the project’s dual nature. The first helmet, in black matte, was treated like a sculpture — a play of light and depth to bring out the silent strength of black. Dense, compact, almost liquid. The second, more graphic, draws inspiration from 1980s Japanese helmet ads — a visual homage to Shoei’s roots. Pop tones and hyper-saturated energy meet precise art direction designed to amplify color, texture, and motion. Two visuals that kick off the season with character, rhythm, and a constant drive to go further. Care for form, eye for detail, hunger for more.